Max Havelaar France contacted me to design their 2024 greetings card, sent to their partners, organizations, institutions and so on.
Their aim is to highlight the militant aspect of the Max Havelaar NGO.
First Sketch Proposals:
After a phase of rough sketches and a few discussions, my interlocutors and I moved towards a graphic proposal centered on a collective, dynamic walk.
Final Approved Sketch:
Client's Visual References:
What they liked: the composition of the runners illustration, their color scheme, the style and attitude of the characters.
As the color palette of the Max Havelaar graphic guideline is very bright and contrasting, we opted for a range of tertiary tones to give the image a warm atmosphere.
Main colors and skin tones:
In addition to a printed version, the visual was adapted as a .gif for Max Havelaar France's digital communication.
Used tools:
Sketch: Adobe Photoshop
Illustration: Adobe Illustrator
Animation: Adobe After Effects
Illustration: Adobe Illustrator
Animation: Adobe After Effects
Thanks to Christine Le Paire, corporate communications manager, for her trust!
Thank You!
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